BENJAMIN

Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.

Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.

With tracking in place – this unit will focus on list building and promotional offers. We will discuss how to build complex dynamic pop-ups based on specific criteria or geolocation, plus how to funnel that data into your systems. 

Acquiring leads, customers or prospects is just the beginning. Onboarding or educating those leads is hugely important and the best way to do that is via a robust customer journeys and workflow automations.

Here we start looking at tracking on third-party platforms, such as Facebook or Google, how to set up custom audiences, running an ad campaign, creative marketplace and asset creation & more. 

Here we will look at creating product feeds so your products can end up on various shopping campaigns and in PDA’s – or product display ads. PDA’s are the lifeblood of dynamic retargeting ads and smart shopping campaigns. 

With so much data floating around your business, you need a way to visualize it so you can make informed decisions about what is or isn’t working or where opportunities for optimization exist. 

In this Unit we look at the variety of ways to  conduct CRO, Conversion Rate Optimization. CRO is a way to fine tune the various touch points, ads, creatives and other aspects of your business to get the most out of each step.