WELCOME,
BENJAMIN
LAST UPDATED: August 18, 2021
YOUR PROGRESS

Benjamin Lowrey
WEBINARS
BLOG POST

In this unit we will deploy comprehensive data layers & tracking for our e-commerce store. Without robust tracking, you can’t effectively remarket, segment, and deliver robust campaigns.

In this unit we will deploy comprehensive data layers & tracking for our e-commerce store. Without robust tracking, you can’t effectively remarket, segment, and deliver robust campaigns.
UNIT 1
Building a MarTech Stack

Unit Outline
Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.
UNIT 2
Analytics, Goals & Funnels

Unit Outline
Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.
UNIT 3
Tracking Events & Land Pages

Unit Outline
With tracking in place – this unit will focus on list building and promotional offers. We will discuss how to build complex dynamic pop-ups based on specific criteria or geolocation, plus how to funnel that data into your systems.
UNIT 4
Customer Journey’s & Automations

Unit Outline
Acquiring leads, customers or prospects is just the beginning. Onboarding or educating those leads is hugely important and the best way to do that is via a robust customer journeys and workflow automations.
UNIT 5
Digital Marketing & Campaigns

Unit Outline
Here we start looking at tracking on third-party platforms, such as Facebook or Google, how to set up custom audiences, running an ad campaign, creative marketplace and asset creation & more.
UNIT 6
Product Catalogs & Retargeting

Unit Outline
Here we will look at creating product feeds so your products can end up on various shopping campaigns and in PDA’s – or product display ads. PDA’s are the lifeblood of dynamic retargeting ads and smart shopping campaigns.
UNIT 7
Data Visualization & Scorecards

Unit Outline
With so much data floating around your business, you need a way to visualize it so you can make informed decisions about what is or isn’t working or where opportunities for optimization exist.
UNIT 8
Conversion Rate Optimization

Unit Outline
In this Unit we look at the variety of ways to conduct CRO, Conversion Rate Optimization. CRO is a way to fine tune the various touch points, ads, creatives and other aspects of your business to get the most out of each step.