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LAST UPDATED: August 18, 2021

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Benjamin Lowrey

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In this unit we will deploy comprehensive data layers & tracking for our e-commerce store. Without robust tracking, you can’t effectively remarket, segment, and deliver robust campaigns. 

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In this unit we will deploy comprehensive data layers & tracking for our e-commerce store. Without robust tracking, you can’t effectively remarket, segment, and deliver robust campaigns. 

Read More…

UNIT 1

Building a MarTech Stack

Unit Outline

Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.

UNIT 2

Analytics, Goals & Funnels

Unit Outline

Here we will look at the tools we will be using throughout the program, what they are & why they are important. In conjunction, we will also discuss setting up our KPI’s, or Key Performance Indicators for your business.

UNIT 3

Tracking Events & Land Pages

Unit Outline

With tracking in place – this unit will focus on list building and promotional offers. We will discuss how to build complex dynamic pop-ups based on specific criteria or geolocation, plus how to funnel that data into your systems. 

UNIT 4

Customer Journey’s & Automations

Unit Outline

Acquiring leads, customers or prospects is just the beginning. Onboarding or educating those leads is hugely important and the best way to do that is via a robust customer journeys and workflow automations.

UNIT 5

Digital Marketing & Campaigns

Unit Outline

Here we start looking at tracking on third-party platforms, such as Facebook or Google, how to set up custom audiences, running an ad campaign, creative marketplace and asset creation & more. 

UNIT 6

Product Catalogs & Retargeting

Unit Outline

Here we will look at creating product feeds so your products can end up on various shopping campaigns and in PDA’s – or product display ads. PDA’s are the lifeblood of dynamic retargeting ads and smart shopping campaigns. 

UNIT 7

Data Visualization & Scorecards

Unit Outline

With so much data floating around your business, you need a way to visualize it so you can make informed decisions about what is or isn’t working or where opportunities for optimization exist. 

UNIT 8

Conversion Rate Optimization

Unit Outline

In this Unit we look at the variety of ways to  conduct CRO, Conversion Rate Optimization. CRO is a way to fine tune the various touch points, ads, creatives and other aspects of your business to get the most out of each step.