So there two important aspects here to consider when building brand loyalty & credibility. The first is a robust review system for customers to leave feedback about your products, services or company as a whole. The second is a reliable, easy to understand loyalty program that rewards your frequent customers with points to use at your store or to unlock special reward tiers.
There are a ton of platforms out there that do reviews – such as Trustpilot or Yotpo (I recommend neither) which are the most well known in the space, but I recommend you checkout G2 Crowd or Capterra to get an idea of which other vendors exist. When making a choice of what review or loyalty platform to use you’ll want to consider a few things.
- Integrations. You’ll want to make sure that there is native integration with both your e-commerce platform, CMS platform & e-mail service provider, such as Klaviyo. Ensuring these integrations exist before committing to a platform will make it far easier to put these programs on autopilot so purchase automatically get attributed and that emails, to collect reviews or award points, are all on autopilot.
- Cost. These programs usually scale based on either the number of reviews collected or the number of transactions per month, or both and can get pretty costly pretty quickly, especially for small businesses. Be sure to take a good look at what each plan offers at which tier before signing up for a service, as migrating to a new service can be frustrating down the road.
- Features. Each platform offers a variety of ways to collect reviews, award loyalty points & ensure communications are on-brand and meet your needs. This will vary from platform to platform, and some platforms excel at product reviews while others are more geared to site reviews as opposed to per-product reviews. Make sure the platform you sign up for meets your needs.