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Lesson 5 – Part 2: Browse & Cart Abandonment

With our systems connected and our new customers/leads are being introduced to our brand and products via a compelling nurture series, now we want to set up a few more complex flows in Klaviyo that will encourage purchases for those who have taken actions, such as viewed_item or added to cart, but didn’t complete the checkout process.

With these flows, you can maximize the Customer Life Time Value (LTV) of your leads. The great thing about this is how easy it is to setup and how little resources it takes to maintain – Cart & Browse abandonment are mostly “set it and forget” it flows so the effort to benefit ratio is really great on these types of flows. 

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