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Lesson 5: EEC – Part 3 – Plugins Versus GTM

At this point you need to decide what works best for you. With most of my companies, because they aren’t supremely complex and are hosted on major platforms (Shopify and Woocommerce) I opt to just install a (paid) plugin.

The reason for doing this is strictly because my time is worth more than the effort required to deploy a comprehensive EEC tracking strategy via GTM.

That also being said, there are times where this becomes a problem, especially if I have a product or offering that isn’t your typical e-commerce or product offering.

For Woocommerce I’d recommend PixelYourSitePro or Actionable Google Analytics for WooCommerce. Please not these are NOT affiliate links.

For Shopify I recommend Elevar although it is a bit pricey at $50/month for the starter plan – it also includes things like Facebook Conversion API support which is critical to the future success of e-commerce. 

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