Lesson 4 – Creative Assets

So a massive part of any website, ad campaign, landing page, pop-up etc. are the creatives behind it. Without good creatives, you’re going to be leaving money on the table through low engagement and messaging that isn’t on brand or on-point. The problem that many independent creators or small businesses face is that getting good creatives is either costly, not efficient or both.

That being said there are a ton of platforms that are built around exactly this problem, that actually work really well (for the most part). At the end of the day – you DO get what you pay for – there is no supplement for paying a talented graphic designer/videographer/web dev, 99% of the time what you get from them will be superior to any sort of pre-built templates of graphics you get off the web – full stop.

That being said, when balancing a budget I would rather have a $1,000 to spend on an ad-campaign with OK creatives than $200 to spend on a campaign with amazing creatives – so finding the right balance between the two is really quite important – so let’s look at the different ways to go about this.

The first option is Creative Agencies, tpyically the most expensive option but can be useful if you have a decent budget and need to pump out a LOT of content on a regular basis. The first is No Limit Creatives – a design agency that ranges from $449 – $899/month (USD) but provides “unlimited” graphic and video design each month. Unlimited is used closely here as you can only have two projects in the pipeline at a time and each project will take 1-3 days to complete, revisions not included – so realistically you are probably looking at 8-10 projects per month successfully completed. Still at roughly $100 per piece of content – it’s not a bad deal. Another very popular agency doing something similar is Design Pickle a slightly more premium pricing over NLC, and a bit more nuanced about what they offer (no video) but still a great option if you are looking for a “one-stop-shop” for your creative needs.

The other option is using Creative Marketplaces. Creative Marketplaces are sites that have a massive selection of pre-built assets and templates for every creative suite on the planet – from simple social media posts to complex video effects, you can find everything you need here to create great professional content quickly  & easily. The caveat here is that you need to know how to use the programs (i.e Adobe Creative Suite) to really make use of the assets – you’ll also need the time to do the work. Some of the more popular Creative Marketplaces are Behance, Creative Market and, Envato Elements. But this is by no means an exhaustive list, there are many more popping up each day all with different price points, assets and models – so find the one that works best for your. 

The final option that I can recommend is Online Content Creation. Online Content Creation differs as everything is created in the cloud, with cloud applications which tend to be rather simple to use so there is not a steep learning curve that you would find with things like Adobe Creative Suite. However, the downside is that you really are limited to what the platforms are capable of. That being said things like Canva or InVideo.IO can be great solutions to pump on decent looking content on the fly very cheaply & easily.

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