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Lesson 4: Debugging GA4

In GA4 Debugging is a completely new addition and something that has never before been available in GA. It’s a huge addition and works in conjunction with the GTM debugging.

With this new addition, it really gives you the ability to test your GA4 implementation and make sure the data sent is accurate and trigger on the correct event.

As mentioned previously the data model for GA4 moves to a strictly event-based model which simplifies certain aspects but complicates others, which is why we currently suggest deploying parallel tracking or tracking with both UA (universal analytics) and GA4.

Whatever you choose, there are many ways to debug GA to ensure you robust plan of action in place to test your GA4. 

 

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