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Lesson 3: Part 2 – Data Enrichment Journeys

Data Enrichment Journeys are a unique process where you take a single point of data (usually an email or possibly a phone number) and leverage a third-party application to enrich the information you have about that individual so you can either tailor communications more effectively, provide your sales team with more robust talking points, or quickly identify as to whether or not the lead is qualified or not.

The main players in the space are:

While they all do the same thing (for the most part) the pricing models, data sets and methodology are all unique to the platforms. However most of them offer a free trial, so you can see which one works for your business.  In this lesson we will us Clearbit to validate the data on a record and funnel that back into our automation platform & CRM. 

Tools in this Lesson

Lesson Assignment

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Key Takeaways