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Lesson 2: Part 3 – Analysis Hub

The all-new Analysis Hub unlocks a lot of features that were previously exclusive to the GA360, the enterprise edition of Google Analytics. With the new Analysis hub you have the ability to build much more flexible funnels and pathing based on an enhanced set of criteria. 

This is huge improvement over Universal Analytics, which was constrained to some pretty rigid funnel building. 

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Key Takeaways