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Lesson 2: Part 2 – Actions

Actions are the most robust shape, and shaped like a square, so easy to identify. They contain the most popular actions like “send email” or “heads up message” and for the most part power the majority of forward-facing communications. That being said they can also power many back end actions which will provide a huge amount of support to your sales & admin staff. Knowing when to utilize the right action at the right time is critical to building powerful journeys. 

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Key Takeaways