Unit Overview

So we’ve spent a large portion of this course gathering data from countless sources. The thing is data is useless if it’s not digestible – so it’s really important the data is funnelled into a format that is both insightful and actionable. 

Much like the video stats, this isn’t a data science course, so we won’t dive into anything like BigQuery (which is now supported in GA4) but as someone who runs a $10M+ ecom business, the vast majority of insights can be unlocked using really simple, intuitive platforms. 

So lets get our data into these platforms and see what we can uncover!