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UNIT 4

CUSTOMER JOURNEY’S & AUTOMATION

LAST UPDATED: August 18, 2021

Unit Overview

So we have robust tracking and analytics in place, we are putting forward individualized offers and opt-ins to attract and grow our list – now what?

Post-acquisition it comes down to curating relevant customer journeys. These customer journeys can’t just be a “set it and forget” type – they have to based on the way the lead was acquired – from initial impression to opt-in to post opt-in actions. The more you know about the customer, the better you can curate your messaging, offers and ability to drive meaningful connections with your prospects and leads. 

If you’re running an e-comm business – what type of product category did they browse? SaaS – make sure they’re onboarded to the demo effectively and quickly. Info-based lead-gen? Give em a story that screams “you can’t live without this”.

Whatever your angle – make sure it’s relevant, delivered on time and drives further action. You don’t need to close the sale or lead immediately (but if you can A+) you just need them to engage with your business so you can prove your value. And that’s what we are going to learn with this unit.